Some Highlights

There’s no doubt about it: homeowners love their homes, and that feeling has become even more important over the past year.
The vast majority of homeowners say they’re emotionally attached to their home and that it has kept them safe…

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93% of Americans Believe a Home Is a Better Investment Than Stocks | Simplifying The MarketA recent Survey of Consumer Finances study released by the Federal Reserve reveals the net worth of homeowners is forty times greater than that of renters. If you’re wondering if homeownership is a good investment, the study clearly answers that question, and the answer is yes. Do Americans believe a home is a better investment […]

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Homeownership Is Full of Financial Benefits | Simplifying The MarketA Fannie Mae survey recently revealed some of the most highly-rated benefits of homeownership, which continue to be key drivers in today’s power-packed housing market. Here are the top four financial benefits of owning a home according to consumer respondents: 88% – a better chance of saving for retirement 87% – the best investment plan […]

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Is Homeownership Still Considered Part of the American Dream? | Simplifying The MarketSince the birth of our nation, homeownership has always been considered a major piece of the American Dream. As Frederick Peters reports in Forbes: “The idea of a place of one’s own drives the American story. We became a nation out of a desire to slip the bonds of Europe, which was still in many […]

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